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商品編號： 9-813-060 出版日期： 2012/09/10 作者姓名： Higgins, Robert F.;O''Donnell, Penrose;Bhatt, Mehul 商品類別： Other 商品規格： 29p 再版日期： 2012/12/05 地域： Massachusetts 產業： 個案年度： -
商品敘述：
Kyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced with choices on which markets to pursue. These markets each offer opportunity, but the company must make some decisions. As is often the case in early stage companies, these choices will affect a number of things, including organizational needs and capital requirements.
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Entrepreneurship;Entrepreneurs;Technology;Information management;Information technology;Start-ups;Startup
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